Why advertise on the network?
We know why you're doing this! Walter Karl has over 7 years of experience managing BtoB and BtoC co-registration programs for clients. We have worked with marketers in hundreds of different sectors and know why co-registration is a good fit for your marketing mix. In addition, we have experience with building out a contact strategy once a user opts-in to your database marketing program to cultivate your new opt-ins. Walter Karl can provide a very consultative approach to lead generation and have built a quality network to address your needs.
When should co-registration be used?
- To grow your opt-in database
- Co-registration is simply one of the most cost effective ways to grow your opt-in database
- To generate leads for your sales team
- Co-registration is a great tactic for building a file of names for your sales team
Why do marketers love it?
- Lower risk - priced on a cost per lead basis
- As an advertiser, you only pay for the users who have specifically requested to receive more information from your brand.
- Ownership of leads
- Once a user indicates they would like to opt-in, you can integrate them into your overall database marketing strategy. This creates multiple opportunities to monetize your leads.
- Multiple consumer touch points and targeting capabilities
- The OptNet is flexible enough to capture any data points so that you can execute a fully targeted, integrated marketing campaign to new opt-ins
- Free Branding
- Since you only pay on a cost per lead, you receive the benefit of branding impressions on top quality sites
- BtoB and BtoC lead generation solutions - over 200 site partners
- Over 30 site categories
- Permission based opt-ins - no pre-checked or incentives
- Superior technology with robust reporting functionality
- State of the art data validation process
- Quality, quality, quality - Walter Karl only partners with true BtoB and BtoC sites
- Fully transparent site placements
- Offer is optimized to receive the most traction, driving more volume for your offer
- The ability to collect multiple fields, including custom questions
- The ability to append up to 200 points with our ONE solution!
For more information, click here.